Team Members
Toni Steedman
A marketing and media entrepreneur for what feels like forever, Toni Steedman Zelickson heads Blue Socks Media, which owns the worldwide rights to the Emmy award-winning musical TV series Raggs, the new animated eSports series Quinn & the Quips, the feline comedy CZ Kitty Mascot, and several other properties in development.
A journalism and advertising major, Steedman honed her creative and business skills as the founder of a large North Carolina advertising agency, Steedman Wilson. After creating a successful, national ad campaign around a blue rock & roll loving dog named Raggs, Steedman’s heart followed Raggs into show business.
Steedman’ personal mantra is “balance,” and believes happiness can be found in equal parts hard work, fun, family, fitness and giving back. Steedman serves on several community boards, mentors young professionals and is a past “Business Woman of the Year.” (Charlotte Business Journal). She is married to Richard Zelickson and enjoys a loud and loving blended family.
Alex Anderson
After graduating with a Master’s in Media Arts in 2013, Alex managed to snag work as an on-set production assistant for films and commercials in North and South Carolina. She lucked out in 2014, when she was hired to Blue Socks Media as an editor for their YouTube channels. Now she manages the company’s extensive library, marketing and distribution relationships.
She is the creator of the original Quinn & the Quips concept and a key contributor to the property’s development & creative teams.
In her spare time, Alex is an aerialist, occasional actress, blogger, and digital marketing student. She’s usually followed by her 5lb, four-legged, barking monster, Moxie.
Neill Warren
Neill Warren joined the Blue Socks team as distributor for the Raggs TV series when he saw opportunity to grow consumer products in South Africa, including deals with airlines, retailers, and restaurants for everything from Raggs bottled water to school supplies to kids meals on airlines. He now serves as EVP of Distribution and Licensing for Blue Socks and he’s newly been appointed as a distributor for Nelvana’s Kids catalog in Africa.
Based in Durban, South Africa, Neill is also a marathon runner, loving husband and father.